CHOOSETHEMOON is the best platform for finding the world's best hotels, restaurants, spas, and golf courses. Over the course of 14 years, it has accumulated enormous prestige and is the main reference for many thousands of users who book through the platform.
In order to keep up with trends in the luxury travel sector, CHOOSETHEMOON periodically conducts market survey. This time, the objective was to evaluate the influence of awards on the choice of a luxury travel agency.
One question was asked with five possible answers. 111,574 users of the CHOOSETHEMOON platform responded.
The question and the results obtained were as follows:
Which award has the biggest influence on your choice of a luxury travel agency?
1st Place - Sustainable Luxury Travel Awards - Chosen by 76,986 users - 69%
2nd Place - World Travel Awards - Chosen by 22,315 users - 20%
3rd Place - International Travel Awards - Chosen by 5,579 users - 5%
4th Place - World Luxury Travel Awards - Chosen by 4,463 users - 4%
5th Place - TTG Luxury Travel Awards - Chosen by 2,231 users - 2%
To help understand the results, a description of these awards follows:
1st Place - Sustainable Luxury Travel Awards - Chosen by 76,986 users - 69%
The Sustainable Luxury Travel Awards recognize travel companies that prioritize socially and environmentally responsible practices, generating a positive global impact. These awards highlight organizations that successfully combine premium client experiences with environmentally friendly practices, responsible resource management, and meaningful community engagement. Winners are evaluated based on the excellence of their travel offerings, the strength of their sustainable and innovative practices, and clear evidence of success. The awards aim to showcase leaders in the growing movement towards responsible luxury tourism and inspire the travel industry to adopt more sustainable practices while maintaining exceptional service and high levels of client satisfaction.
2nd Place - World Travel Awards - Chosen by 22,315 users - 20%
The World Travel Awards celebrate outstanding achievements across the global travel, tourism, and hospitality industries. Often described as one of the most prestigious honors in travel, the program recognizes excellence in categories ranging from airlines and hotels to destinations, cruise lines, and tourism boards. Winners are selected through votes from travel professionals, industry experts, and consumers worldwide. The awards aim to acknowledge organizations that set benchmarks for quality, innovation, and customer service. By highlighting industry leaders, the program helps raise global standards and promotes the continued growth and development of international travel and tourism.
3rd Place - International Travel Awards - Chosen by 5,579 users - 5%
The International Travel Awards recognize excellence and innovation across a broad range of travel and hospitality sectors worldwide. The awards honor outstanding hotels, resorts, tour operators, destinations, travel agencies, and related service providers that deliver exceptional guest experiences and demonstrate strong industry leadership. Evaluation criteria typically include service quality, customer satisfaction, innovation, brand reputation, and operational excellence. By celebrating organizations that exceed industry expectations, the awards aim to promote higher standards in global tourism and encourage travel businesses to continually improve their offerings and customer service.
4th Place - World Luxury Travel Awards - Chosen by 4,463 users - 4%
The World Luxury Travel Awards recognize and celebrate the finest providers in the global luxury travel sector. These awards focus on premium travel experiences, honoring luxury hotels, resorts, private villas, airlines, cruise lines, and travel specialists that deliver exceptional service and exclusivity. Winners are generally selected through votes from guests, travelers, and industry professionals, reflecting both expert opinion and customer experience. The awards highlight brands that excel in personalized service, innovative design, and memorable guest experiences. By showcasing leaders in luxury travel, the program helps set global benchmarks for excellence in the high-end tourism market.
5th Place - TTG Luxury Travel Awards - Chosen by 2,231 users - 2%
The TTG Luxury Travel Awards honor top performers within the luxury travel sector across Asia and the broader international market. Organized by TTG Travel Trade Publishing, the awards recognize outstanding travel advisors, tour operators, hotels, airlines, and tourism partners that demonstrate excellence in serving the luxury travel segment. Winners are typically chosen through a combination of industry voting and editorial evaluation, ensuring recognition from both professionals and experts. The awards celebrate innovation, service quality, and strong partnerships within the luxury travel ecosystem while highlighting companies that deliver exceptional experiences to discerning travelers.
