CHOOSETHEMOON is the best platform to find the best hotels in the world. Over the course of 14 years, it has accumulated enormous prestige and is the main reference for many thousands of users who book through the platform.
In order to keep up with trends in the luxury hotel industry, CHOOSETHEMOON periodically conducts market survey. This time, the objective was to evaluate the influence of awards on the choice of a luxury hotel.
One question was asked with five possible answers. 143,017 users of the CHOOSETHEMOON platform responded.
The question and the results obtained were as follows:
Which award has the biggest influence on your choice of a luxury hotel?
1st Place - Sustainable Luxury Hotel Award - Chosen by 95,821 Users - 67%
2nd Place - World Luxury Hotel Awards - Chosen by 27,173 Users - 19%
3rd Place - Luxury Lifestyle Awards - Chosen by 8,581 Users - 6%
4th Place - World Travel Awards - Chosen by 7,151 Users - 5%
5th Place - MICHELIN Guide Hotels - Chosen by 4,291 Users - 3%
To help understand the results, a description of these awards follows:
1st Place - Sustainable Luxury Hotel Award - Chosen by 95,821 Users - 67%
The Sustainable Luxury Hotel Award recognizes luxury hotels that demonstrate a strong commitment to environmental and social sustainability. This distinction highlights hospitality establishments that implement responsible practices such as energy efficiency, sustainable resource management, waste reduction, biodiversity protection, and support for local communities. Beyond the comfort and exclusivity typically associated with the luxury segment, awarded hotels stand out for integrating environmental policies into their daily operations and guest experiences. The evaluation process considers factors such as environmental certifications, sustainable innovation, and the positive impact of the property on its destination. The award aims to encourage the luxury hospitality sector to adopt more responsible models, demonstrating that it is possible to combine premium guest experiences with environmental stewardship.
2nd Place - World Luxury Hotel Awards - Chosen by 27,173 Users - 19%
The World Luxury Hotel Awards are among the most prestigious global recognition programs in the luxury hospitality industry. Established to celebrate excellence in service and guest experience, the awards distinguish hotels, resorts, lodges, and villas across a wide range of categories and regions worldwide. Winners are primarily selected through public voting combined with the opinions of industry professionals, reflecting the perspectives of both guests and experts. Evaluation criteria include service quality, design, location, gastronomy, and overall guest experience. Receiving a distinction from the World Luxury Hotel Awards represents an important international seal of quality, strengthening the reputation and visibility of awarded properties within the highly competitive global luxury tourism market.
3rd Place - Luxury Lifestyle Awards - Chosen by 8,581 Users - 6%
The Luxury Lifestyle Awards recognize companies and brands that stand out in the global luxury sector, including hotels, resorts, restaurants, real estate, design, and exclusive services. The program evaluates thousands of brands across different countries using criteria such as reputation, service quality, innovation, market leadership, and customer satisfaction. Within the hospitality sector, the awards highlight properties that deliver exceptional experiences by combining high-level hospitality, sophisticated design, and personalized services. The selection process involves market research, performance analysis, and evaluation by independent experts. Being recognized by the Luxury Lifestyle Awards strengthens a brand’s position in the international luxury market and serves as a mark of excellence and consistency.
4th Place - World Travel Awards - Chosen by 7,151 Users - 5%
The World Travel Awards are widely regarded as the “Oscars of the travel industry” and represent one of the most respected award programs in global tourism and hospitality. Founded in 1993, the awards annually recognize organizations and companies that demonstrate excellence across multiple sectors of the travel industry, including hotels, airlines, tourist destinations, and travel operators. Winners are chosen through voting by both tourism professionals and the general public, ensuring broad international representation. Categories are organized at both regional and global levels, highlighting leading brands and destinations around the world. Receiving a World Travel Award is considered a prestigious mark of quality and significantly enhances the international visibility and credibility of the winning organizations.
5th Place - MICHELIN Guide Hotels - Chosen by 4,291 Users - 3%
MICHELIN Guide Hotels are part of the expansion of the internationally renowned guide best known for awarding stars to outstanding restaurants. Through this initiative, the guide selects exceptional hotels around the world based on strict criteria including quality, character, design, service, and authenticity of the guest experience. Rather than stars, many hotels are distinguished with the so-called “MICHELIN Keys,” which classify properties according to different levels of excellence. The selection is carried out by specialized inspectors who evaluate properties independently, ensuring credibility and consistency. Being featured in the MICHELIN Guide Hotels selection represents a highly prestigious international recognition, highlighting properties that offer memorable experiences and a superior standard of hospitality.
